How to Make Money Online with Google Ads? – Make $100 A Day
How to Make Money Online with Google Ads – Introduction
Welcome to my How to Make Money Online with Google Ads blog post. One of the most effective online advertising platforms is the Google Ads (previously Google AdWords). When utilised wisely, one can make a decent earning through Google Ads. Read our guide to learn how can you earn money with Google Paid Ads
1. Understanding Google Ads
According to this model, when you run an ad on Google Ads, Google charges an amount from advertisers on a per-click pricing policy. The ads show up in Google search results, within YouTube, and across the rest of Google’s network of websites. The objective is to attract traffic to your website or landing page from where you can convert visitors into customers.
2. Setting Clear Objectives
Before you dive into Google Ads, you must have some goals. What is your ad goal? Common goals include:
- Sales-driving: E-commerce web link to purchase directly.
- Pro: Lead Generation (Collects contact info for follow-up marketing.)
- Top of FunnelBrand Awareness (Awareness of who you are)
- Increasing the number of visitors to your site.
It should direct every aspect of your campaign, from keyword selection to ad copy.
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3. Keyword Research
Google Ads are built on Keywords. They are what users type in the Google search box to find out more information Keywordsearch that works combines two factors.
- Finding Keywords: Know what keywords are related to your business using tools like Google Keyword Planner, ahrefs, SEMrush etc.
- Competitor Analysis: Note down, the keywords that your competition is targeting.
- The next thing you will need to be doing is to search for a number of long-tail keywords: Keywords that are less competitive, more specific, and consequently have higher conversion rates.
4. Crafting Compelling Ad Copy
Ad copyis the content that pulls in leads. This should be compelling, relevant, and clear. Key elements of an ad copy
- Catchy Headlines: Keywords should be incorporated and included to catch an Issue or Demand.
- Unique Selling Proposition: What reason there is for a viewer to clickinterested in your ad. What makes your offer unique?
- Powerful Call-to-Action (CTA): You want the user to take some form of action, whether that be “Buy Now,” “Find Out More” or “Subscribe Today.”
5. Setting Up Your Campaign
After your keywords and ad copy are done, now its turn to set up your campaign. Here’s how:
- Pick a Campaign Type Let’s say a few words about different Google Ads campaign types: a Choose the Right Campaign Type Google Ads offers a variety of different types of campaigns: Search Network, Display Network, Shopping, Video, and App campaigns. Choose the one that best fits your objectives.
- Budget and Bidding – You will need to select a budget, along with a daily budget: This should be self-explanatory. You can choose; manual CPC, target CPA, target ROAS.
- STEP #2: GEOGRAPHIC AND DEMOGRAPHIC TARGETING Where is your targeting audience located, age, gender, interest?
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6. Optimizing Landing Pages
A well-optimized landing page is one of the biggest contributors to clicks to customers conversion. Ensure your landing page:
- Your Ad should look like a carrot and your LP like a rabbit: Wherever your ad says something should be offered in the landing page.
- Provides Great UX: Should be easy to navigate, fast loading, and mobile friendly
- Includes a Strong CTA: Encourage your visitors to schedule a consultation, fill out a form, read a blog post, or learn more about your services or products.
7. Watching The Clock In Your Campaign
Following the launch of your campaign ensuring constant monitoring of the same is of utmost importance. Track results with Google Ads’ analytics tools Key indicators to watch out for:
- CTR (Click Through Rate): Which is essentially how well your ad is doing. It means the ad you are displaying is relevant to users hence the high CTR.
- Conversion Rate: This measures the number of clicks it takes to lead the visitor to the desired action. This will allow you to measure if your landing page and ad copy is working.
- Cost Per Conversion: A figure that represents the average amount you pay for each new customer you acquire. Target to reduce this overtime by optimizing your ads and keywords.
8. A/B Testing
Basically, A/B testing, or split testing, is creating two or more versions of an ad or landing page to see how it delivers the highest results. Experiment with different:
- Headlines and CTAs
- Ad Copy and Descriptions
- Landing Page Layouts
Testing frequently will allow you to optimise your campaign and increase performance.
9. Leveraging Retargeting
Retargeting is how you are able to target users who visited the website and left the website without converting. This keeps your brand top-of-mind and increases the chances of people coming back to finish what you want them to do. Through Google Ads You Can Set Retargeting by Creating Remarketing Lists and Audience Targeting.
10. Utilizing Ad Extensions
So what are ad extensions anyway? There are many types of ad extensions
- Sitelink Extensions – Make users go to particular pages on your site.
- Call Extensions – Let customers call your business right from the ad
4: Location Extensions – Displaying your business address / map.(
In other words, extensions can be crucial in enhancing the visibility of your ads and improve the chances of user engagement.
11. Scaling Your Campaigns
If you have a winning campaign, scale it up. This can be done by:
- Boost Your Budget: Slowly increase your daily budget so you can reach more people.
- Go to Keywords Library > select the check box Net new to expand keyword list to capture more search queries
- New Territory: Target other geographic regions or demograhpics.
How to Make Money Online with Google Ads – Conclusion
Running profitable Google Paid Ads, needs strategy, ongoing optimization and knowledge of your customer. Define goals, research keywords, create ad copy, monitor campaigns and tinker with them – this is how you can make as much money as possible while maintaining a good ROI. To succeed in your advertising efforts, you need to know that Google Ads is a dynamic platform which means you also have to keep up with potential and best practices.
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